Character Design


We designed and created these characters to showcase the products on sale for Black Friday.

The products were targeted at young professionals and twenty-somethings so we styled the characters, colours and environments to appeal to that demographic.

We designed a full poster and range of character vignettes with their respective products.


Client – Xiaomi

Creative Director – Oz Smith

Motion Design & Animation – Soma Studios

Character Design – Jeric Ilagan

Modelling and Rigging – Jess Herrera

EP – Charlotte Parsons