MADC

Creative Showcase

 

A mashup of our graphics for the MADC Creative Showcase awards events at The Forum, Melbourne.

In 2023 we were tasked to create pieces under the theme of ‘I can’t believe this is a job’ reminding creatives to pinch themselves that this is actually their job.

Both projects were turned around in a couple of weeks with complete creative freedom, so we had a blast making it.

It was also great to see our work on the big screen with a band playing the soundtrack live to our animations on the night.

MADC 2022

The 2022 event was a blowout party for the advertising industry after two years of lockdown.

There was even a category for the most fudged job using stock footage because no one could shoot anything during that time.

Again we had total creative freedom to play and experiment so it was great fun to do.

CREDITS

Client – MADC

Creative Director – Oz Smith

Design, Direction & Animation – Soma Studios

EP – Charlotte Parsons

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