3D Character Campaign
We designed and created 8 characters for the The Transport Accident Commission (TAC) Split Second Competition.
In its sixth year, we helped to facilitate a major expansion to the competition, which has a greater focus on reaching culturally and linguistically diverse (CALD) communities.
Australian creative agency, Taboo, and The Transport Accident Commission (TAC) have launched the sixth edition of their annual Split Second Competition, with entries open for young Victorian storytellers who want to save lives on our roads and launch their creative careers.
To date, the competition has had over 850 film concept submissions, produced six short films, and has helped kick start the careers of their creators – all while delivering powerful peer-to-peer road safety messaging.
Designing the characters trying to cover a lot of demographics in a positive but non stereotypical way.
First we sketched them to get body shapes and silhouettes. Then we coloured them so we had a clear idea of the characters before moving into 3D modelling.
Client – TAC
Agency – Taboo
Agency Creative Director – Trent Bucknell
Project Director – Hannah Cleary, Charlotte Adorjan
Character Design – Chris ‘Crispe’ Phillips
Creative Director – Oz Smith
Direction & Animation – Soma Studios
EP – Charlotte Parsons