Shoes & Sox

Animated TVC


Previously a family run business, Shoes and Sox have a strong purpose, market position and a very clear idea of who they are and what they want to say with their campaigns.

Leveraging the 2019 Fit Squad concept we were tasked with bringing the new Fit Squad to life. From a visual perspective created an artistically and emotionally resonant campaign that had a sense of wonder.

Our aim was to contextualise the new look and create a harmonious experience between online and in-store touch points, and importantly, grab and hold the attention of kids.

“Thank you so much for your creativity and commitment in executing the animation. We’re so happy with it and feel it supports our very colourful, lively and dynamic campaign creative perfectly. It’s evident how hard you and Ozzy have worked on this, we’re really happy with how it’s turned out.“

Jessica Skinner – Ecommerce Manager


Client – Shoes & Sox

Design, Direction & Animation – Soma Studios

Design & Animation – Oz Smith, Jeric Ilagan, Rob McKinstry, Arunwan Hwang

Illustration – Beck Feiner

Composition – Sean Crowley

EP – Charlotte Parsons