We wanted to create an earthy, illustrated animation to explain the benefits of the new Elements Dropsheet by Monarch.

The whole spot was made to loop from a water droplet to sugar cane growth, all the way to a drip of paint to suggest the recycled nature of the product.

It is made from plant-based materials, innovatively made from a minimum of 57% plant-based plastic derived from renewable sugarcane. Sugarcane can be grown all year round and the fast-growing yield of this crop has been proven to help reduce CO2 from the atmosphere.

We used a mix of techniques here from 2D to hand drawn frame by frame animation.