Monarch Dropsheet

Product Animation


We wanted to create an earthy, illustrated animation to explain the benefits of the new Elements Dropsheet by Monarch.

The whole spot was made to loop from a water droplet to sugar cane growth, all the way to a drip of paint to suggest the recycled nature of the product.

It is made from plant-based materials, innovatively made from a minimum of 57% plant-based plastic derived from renewable sugarcane. Sugarcane can be grown all year round and the fast-growing yield of this crop has been proven to help reduce CO2 from the atmosphere.

We used a mix of techniques here from 2D to hand drawn frame by frame animation.


Client – Austbrush

Motion Design & Animation – Soma Studios

Creative Director – Oz Smith

Illustration and Animation – Julia Chetwood

EP – Charlotte Parsons