AGF Cycling Awareness

Illustrated Explainer


This animation was an emotional one to work on for us. It was created to commemorate the tragic accidental death of 19 year old Luke Azzopardi, doing what he loved, cycling on the roads around Cairns and north Queensland.

The Amy Gillett Foundation and Luke’s family agreed this would be a strong message in the memory of this young passionate cyclist to the truckies out there to foster mutual respect and understanding between the two communities.

Our job was to make something with the sunkissed grit of the Queensland outback to appeal to all groups with an earthy touch. To do this we kept the shots steady and graphic with appealing character design and layers of texture for the salt of the earth truckie and the touring cyclist.


Client – The Amy Gillett Foundation

Design, Direction & Animation – Soma Studios

Creative Director – Oz Smith

Illustration & Animation – Robbie Mckinstry

EP – Charlotte Parsons