Event Graphics
An edit of the Opener and Reveal films we created to give some drama and buildup to the Lincoln stand at the Guangzhou Auto Show 2024.
The themes of black onyx and liquid gold were used as a palette with an elemental sense of gravity to compliment and enhance the live action footage.
The content was created at super widescreen to fill the venue and act as a backdrop to the show.
The Opening Film was created to bring drama and buildup to the Lincoln stand at the Guangzhou Auto Show 2024.
We used crops of the iconic Lincoln logo interacting with particles of swirling sand, gold and light to bring together the themes of the year’s show.
In the Reveal, TVC footage was cut together with elements of liquid gold and brittle onyx created in 3D and Houdini.
The original TVC had moments of nature being gravitationally drawn to the car, so the client wanted to echo this with an onyx obelisk which breaks apart as more of the car is revealed showing liquid gold within.
Client – Lincoln Cars
Agency – Imagination Shanghai
Agency Creative Director – James Worsham
Creative Director – Oz Smith
Houdini – Rory McClean
Motion Design & Animation – Soma Studios
EP – Charlotte Parsons