We created 18 title sequences for Canal+ for the French broadcaster’s F1, F2 and F3, MotoGP, IndyCar, World Rally Championship and W Series coverage.
Each sequence builds in dynamism, energy and colour throughout the race day, from the pre-race coverage through the event into post analysis.
Branding agency D8 developed a vivid brand based around the concept of the Doppler Effect with shapes echoing and repeating to create abstract patterns. We took this idea into the motion design space creating high contrast motorsport scenes and running them through a Doppler-like organic lens effect which returned interesting results.
The style we created ties in with the existing Canal+ look of high contrast neon colours on black with optical lens effects.